They could also resist getting so many reservations even if they know it is going to get them more income. It would be a bad feeling yeah but they would be doing it for the future of the restaurant because they may be paying customers but they will just not be satisfied with the service and will end up not coming back. Sometimes, it is better to do addition by subtraction. Even if the wine world has progressed, it still does not come without a drawback. It is normal after all for that to happen because after all those hard works, you must know that there are some negative effects on the world.